Swaine

Swaine London is the new flagship location for the oldest name in luxury goods in London. At its New Bond Street address, the store is the centrepiece of their most radical rebrand in over 270 years.

Conveying a luxury experience was essential for this client. The audio system throughout the three story building helps create the luxury experience for their clients with the high quality sound through discreet speakers.

The system is simple for the staff to operate, where they just select a genre and a playlist, or choose one of their own playlists. The system accesses a streaming service that takes care on the selected playlists, and their licensing, ensuring that all the royalties and licenses are paid correctly.

Deep into the show room, where the umbrellas are displayed, the shop’s clients encounter a feature ‘Rain Room’ which has a special rain soundtrack, interspersed with occasional thunder strikes when customers trigger the hidden PIRs.

SERVICES


Concept AV Design
Detailed AV Design
Audio Systems
Show Control
System Installation

LOCATION


New Bond Street
London, UK

DESIGNER


DPM

COMMISSIONED


2023

RECENT PROJECTS

SERVICES

CONTACT US

Need some help telling your story?

Email us at djw@djwillrich.com or call us direct on +44(0)1590 612603

DJW Projects Ltd
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Beaulieu
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United Kingdom
Email. djw@djwillrich.com
Tel. +44 (0)1590 612603
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